About Obviously the Company |
The Philosophy
The Obviously brand was established in March 2007 as a passionate approach to the creative design of products that seek to improve upon existing designs. Rather than simply taking existing designs, re-branding them and throwing in some new colours, we wanted to seriously look at the design side of them and work out how things could be done in a better way.
The Underwear
The Obviously brand was created by two brothers Robert and Daniel Miljkovic and is based in Brisbane, Australia. Unable to find comfortable underwear the brothers decided to create a range of men's underwear that would bring comfort to men who had suffered at the hands of their underwear long enough!
This desire to improve upon what was currently available in the underwear market led Obviously down the path of examining every annoying thing about men's underwear and working through a solution that would improve the underwear experience for everyone. The result is our anatomically designed, Obviously for Men underwear range.
Its unique design and sleek style has seen the Obviously for Men underwear range quickly expand and it now has retailers in Australia, the United States, the United Kingdom, Japan and Europe.
September 2008 sees the expansion of designs and styles within the mens ranges to include low rise garments. After the success of the men's range, Obviously has now released the Obviously For Women range that is as exciting and comfortable as the men's underwear range.
Social Responsibility
Obviously holds a strong belief in giving back by supporting broader community. That is why we have signed up to sponsor Prostate Cancer Research through the Queensland Cancer Fund. Every time you buy one of our men's products you will supporting the search for a cure and the associated programs that are designed to help the sufferers of Prostate Cancer and their families.
Click through to www.prostatecancerqld.org.au to find out more about Prostate Cancer.
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