Obviously helping the environment
Here at Obviously we believe there is nothing more important than our natural environment, so we can't understand why anyone would risk destroying it. From our underwear to our packaging our goal is simple: Obviously Green
Modal material
The Modal material that makes up the majority of our garments is one of the most environmentally friendly textiles that exists. It is made from sustainable beech tree plantations using a 100% natural and chemical free process.
The production process of Modal results in a huge reduction in water usage when compared to other popular underwear fibres.
1000 kilogram of Modal requires 500 litres of water to produce while the same weight of cotton requires 6,000 litres of water. This results in a huge saving of one of Earth's most precious resources - water.
For in depth information on the environmental benefits of this wonderful fabric please visit the Lenzing website here.
Obviously Packaging
Even the packaging we use is Obviously Green. Our packaging is made from 100% recycled office paper that has not been bleached or chemically treated
Obviously Green
Obviously Green means you can buy and wear with confidence, knowing that you too are doing everything you can to protect the world we live in.
Remember we don't inherit the earth from our ancestors; we borrow it from our children.